A service station for the lighthearted on Salt Spring Island. We worked with Cassette Cafe + Dive Bar on a playful, fun and approachable brand identity for the island’s new local hangout.

In partnership with owner, Mike Jacobsen, we created a design system heavy on illustration and playful language that would help frame the experience from the first time you step foot inside the space, to the buzz of the dive bar, to the merchandise and packaging in the cafe.

Stay awhile / Cassette